Cyber Smart India: Internet Law Articles – Technology News

June 17, 2008

Mobile Conversations – Mobile Marketing – Event New Delhi, India

Filed under: Countries,India,Mobile / SMS,Online Advertising,Web 2.0 — Tags: — info @ 3:37 am

Maninder of Team Cybersmart.in attended “Mobile Conversations: Everything you wanted to know about Mobile Marketing” on June 13, 2008 at ITC Sheraton, New Delhi and below is the summary of what happened there:


Opening Remarks – Mobile Conversations

Panel Discussion –

  1. Avenues in Mobile Marketing
  2. Role of Mobile in a Marketing Campaign
  3. Launching a successful mobile campaign

Presentation by Reliance Communications

Some key points shared were as follows:

  • Advertising on the mobile no longer a fantasy
  • Mobile Advertising opportunities : SMS, Voice, Video, Mobile Web, Search, Advertorials, Sponsorships
  • Mobile Advantages- Reach, Customizable, Measurable and enables response
  • Ad opportunities in voice – branded caller tune, ads based on the profile of the subscriber and caller (Ad RBT), Brand Tag Ons opt in sms: Sports alerts- Astro-Jokes, Communication with own consumer base, contextual advertising on peer to peer i.e. receiver gets the sms with an ad
  • Sit Back Media—> Outdoor Ads — Radio — TV — Print — Mobile/Internet <—Sit Up Media
  • Operator support is required
  • Advergaming – brand related images/themes embedded in games
  • Games can collect consumer information : Game play(Highest score), Registration
  • Why use games for brand promotion?
  1. Active consumer involvement through reward system
  2. Long consumer attention span
  3. Greater Reach – Word of mouth
  • How technology can be used to engage with consumers
  • Social networking on SMS
  • Largest spenders on mobile advertising – Media Entertainment, finance, portals, retails, FMCG
  • Put ads where there is value

If you have any query or you require consultation relating to technology and law, simply email us at info@cybersmart.in and we will get straight back to you.

June 10, 2008

Some Domains might pose Security Threat

Filed under: Countries,Cyber Culture Computer Security,Domain Names,Test Cyber World Knowledge — info @ 11:46 pm

Some Domains might pose Security Threat

According to a new report. Around 19.2 percent of all websites registered under the .hk domain pose a security threat to web users, followed by China (.cn). By contrast, Finland (.fi) is the safest online destination for the second year , followed by Japan (.jp). Country domains like .ro (Romania) and .ru (Russia) remained in the top five most dangerous online destinations. Country domains like .jp for Japan and .au for Australia proved to be safe surfing environments.
The .info domain is also the third most dangerous domain overall while government websites (.gov) remain the safest generic domain. The most popular domain, .com, is the ninth riskiest overall. The report also found that the chance of downloading spyware, adware, viruses or other unwanted software while surfing the internet grew in 2007. Sites which offer ringtones and screensavers downloads are a potential threat, as viruses, spyware and adware increased over the last year. The Philippines (.ph) jumped 270 percent in overall riskiness, whereas Tokelau (.tk) and Samoa (.ws) were notably safer this year, dropping to 28th and 12th place, respectively. In Europe, Spain (.es) registered a 91 percent increase in overall risk.

If you have any query or you require consultation relating to technology and law, simply email us at info@cybersmart.in and we will get straight back to you.

June 8, 2008

Delhi Bloggers Social Media Blog Camp Gurgaon 2008

Filed under: India,Intellectual Property,Online Legal Issues,Test Cyber World Knowledge,Web 2.0 — Tags: , , , — info @ 11:29 pm

Delhi Bloggers Social Media Blog Camp Gurgaon 2008


 

The Venue :
Indiatimes, 7th Floor,Times Internet Ltd.
I World , Opp. DLF Golf Course,
DLF City Phase V, Near Suncity Sec. 54
Gurgaon, Haryana 122005
India
 

 

 

Gurpreet Singh, Internet Attorney giving final touches to his presentation

 

 

 

 

 

Gurpreet, Cyber Lawyer talking about Intellectual property issues with a focus on Blogs

 

 

 

 

A pic from Gurpreet’s presentation on Law and Technology

 

 

 

 

Gurpreet answering questions raised by the audience including

  • Can generic terms be trademarked ?
  • If the infringement takes place outside India?
  • Fair use ?

 

 

 

 

Audience asking questions during the New Media and Blog Camp

 

 

 

 

Gurpreet having a conversation with an IIT Delhi student after the event.

 

 

If you have any query or you require consultation relating to technology and law, simply email us at info@cybersmart.in and we will get straight back to you.

June 2, 2008

Fire at Data Center Texas

Filed under: USA — info @ 1:12 am

Fire at Data Center Texas

The Planet is a dedicated server hosting provider which operates six large data centers in Texas. One of their Houston-based data centers suffered from a fire last night which has left all servers there temporarily down which means that approximately 7,500 customers can’t access their websites. One of those customers is Entrecard, a popular social networking and advertising service for bloggers. The fire apparently didn’t do any actual damage to the servers

If you have any query or you require consultation relating to technology and law, simply email us at info@cybersmart.in and we will get straight back to you.

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