Maninder of Team Cybersmart.in attended “Mobile Conversations: Everything you wanted to know about Mobile Marketing” on June 13, 2008 at ITC Sheraton, New Delhi and below is the summary of what happened there:
Opening Remarks – Mobile Conversations
Panel Discussion –
- Avenues in Mobile Marketing
- Role of Mobile in a Marketing Campaign
- Launching a successful mobile campaign
Presentation by Reliance Communications
Some key points shared were as follows:
- Advertising on the mobile no longer a fantasy
- Mobile Advertising opportunities : SMS, Voice, Video, Mobile Web, Search, Advertorials, Sponsorships
- Mobile Advantages- Reach, Customizable, Measurable and enables response
- Ad opportunities in voice – branded caller tune, ads based on the profile of the subscriber and caller (Ad RBT), Brand Tag Ons opt in sms: Sports alerts- Astro-Jokes, Communication with own consumer base, contextual advertising on peer to peer i.e. receiver gets the sms with an ad
- Sit Back Media—> Outdoor Ads — Radio — TV — Print — Mobile/Internet <—Sit Up Media
- Operator support is required
- Advergaming – brand related images/themes embedded in games
- Games can collect consumer information : Game play(Highest score), Registration
- Why use games for brand promotion?
- Active consumer involvement through reward system
- Long consumer attention span
- Greater Reach – Word of mouth
- How technology can be used to engage with consumers
- Social networking on SMS
- Largest spenders on mobile advertising – Media Entertainment, finance, portals, retails, FMCG
- Put ads where there is value
If you have any query or you require consultation relating to technology and law, simply email us at info@cybersmart.in and we will get straight back to you.