A study – email, direct mail and social networking
According to a new study , 18 to 34 year olds prefer and get influenced by email and direct mail than marketing messages on social sites.
Also, according to the study
* More than 50 percent of Young Homemakers use social networks and SMS during the day, but direct mail and e-mail are their two preferred marketing channels.
* 81 percent of Retired consumers have purchased online and 94 percent have been influenced by some form of direct marketing to make a purchase.
* Women are more likely than the men in the Established Professionals group to use new digital media channels such as IM, SMS and social networking to communicate with friends and family, but men and women alike shop online with 92 percent of the consumers in this group having made an online purchase.
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