Regulation blogs and social networking sites
The Federal Trade Commission (FTC) is planning regulation on online viral marketing using blogs and social networking sites.
Marketeers are spending billions worldwide to get the endorsements of key bloggers and groups on social networking sites. One tactic, used by Microsoft and others, is to send products to bloggers on ‘long term loans’ on the understanding that they will comment about them on their sites.
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Under the new regulations being proposed such bloggers would be legally liable if they make untrue statements about the products or services. The companies too would face sanctions.
Many feel regulating these developing media too soon may have a negative effect on blogs and other forms of viral marketing, as bloggers and other viral marketers will be discouraged from publishing content for fear of being held liable for any potentially misleading claim.
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