Cyber Smart India: Internet Law Articles – Technology News

August 10, 2009

Email Marketing Ruling

Filed under: Countries,Spam,USA — Tags: , — info @ 10:16 pm

Email Marketing Ruling

Handing a victory to email marketers, a federal appeals court has dismissed a lawsuit filed by an anti-spam campaigner against the online marketing company Virtumundo.

In its sweeping ruling, the Ninth Circuit Court of Appeals touted the “beneficial aspects” of email marketing. “The purpose of the CAN-SPAM Act was not to stamp spam out of existence,” the court wrote. “There are beneficial aspects to commercial e-mail, even bulk messaging, that Congress wanted to preserve, if not promote.”

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